Shop across borders
Discover verified Nigerian designers, with prices shown in rand.
Coming soon · South Africa + NigeriaAfrican Fashion
African Fashion
Without Borders
Discover occasionwear from Nigerian designers and shop from South Africa.
The founder
Anita Dywaba
Anita worked on trade and investment between Africa and the Caribbean for the International Trade Centre, a joint agency of the United Nations and the World Trade Organization. She has also worked in innovation in the UN system, supporting young entrepreneurs across Eastern and Southern Africa as they developed their ideas and prepared for investment.
“I created Souk to make it easier for Africans to buy from African businesses. By connecting our designers and shoppers, I want to help build a more integrated African market.”
The app
Cross-border shopping in one app
Discover fashion, pay in-app and follow your order.
Concept preview. Figures, rates and orders are illustrative; features are in development.
Shipping and customs estimates
Know the estimated cost before ordering.
Dress / price in ZARR800
Shipping / estimateR250
Customs & duties / estimateR100
Illustrative totalR1,150
Prices in your currency
South African shoppers see rand. Nigerian designers list in naira.
Shopper displayZAR
Vendor catalogueNGN
Planned checkoutIn-app card payments
Track your order
See your order’s progress from confirmation to delivery.
✓ Order confirmed
✓ Designer preparing your piece
→ Cross-border delivery journey
Understand the cost
View shipping and customs estimates before you buy.
Pay and track in-app
Complete your purchase and follow your delivery in one place.
Reach shoppers in South Africa
What you get
Reach a customer base in South Africa, show shoppers prices in rand and manage cross-border orders in one app.
Supplier checks and refunds
Souk will vet each supplier before they can sell on the platform. If your order cannot be fulfilled, Souk will refund your payment in line with South African consumer protection requirements.
Register designer interest
Pilot designers
Coming soon. Find out how you can be one!
Coming soon
Be first
to hear
Get launch updates as a shopper, designer or vendor.
Your details, explained
We collect your email address and shopper or designer interest to manage Souk’s pre-launch list and share relevant updates. Registration does not create an account, place an order or guarantee early access. To withdraw your interest, return here and select “Remove me from the list”.